date:Jun 03, 2014
s the major benefit of PMPs.
Independent retailers say that PMPs can encourage impulsive purchasing, with the majority believing they sell faster than standard packs and can be used to save time pricing in store meaning they can provide great sales and operational benefits for stores.
Susan Nash, trade communications manager at Mondelēz International, said:
Price-marked packs help to give customers the reassurance of clear pricing in store.
As the number one mint, worth 59 million, Trebor