date:Jul 21, 2012
The London 2012 Olympics Games gets underway on Friday next week with confectioners ready to raise their own flags in a bid boost brand profiles.
We ask what some of the major players are doing, whether its worth the investment and how such schemes can be squared with a sporting event.
Officially promoting their brands
Mars was the official chocolate of the last Games in Beijing, but the honour for this years event goes to Krafts Cadbury brand, which is an official sponsor and the official