date:Jul 21, 2012
and athletes, which seemed to make children associate unhealthy products with health and nutrition.
Reconciling chocolate and sports
Cadburys Olympics sponsorship deal came under criticism from the National Obesity Forum, which said it was unduly promoting unhealthy food to children.
Some have shied away from emphasizing child-related tie-ins, but others have continued to leverage the enthusiasm of sports viewers regardless of the bad publicity they may receive,said Mogelonsky.
Will it help