date:Jul 21, 2012
at all?
But could all confections efforts be in vain?
The cost of sponsorship is expensive, and the return on such an investment is likely to be insufficient to merit it,said Mogelonsky.
A 2011 Mintel survey found that almost three-quarters of UK consumers who watch sports claim not to pay much attention to the sponsors, while 43% felt there were too many sponsors.