date:Jun 12, 2014
h Institute, said that China's younger generation with growing purchasing power are willing to pay more for new experiences.
To them, Starbucks represents a luxury and fashionable experience. Many of them are attracted by this brand rather than the coffee itself. They can tell what kind of tea is good, but they can't do so with coffee, Huang said.
But Huang also admitted the huge potential for consumption and that the coffee-drinking culture has not yet reached its peak.
RISE OF LOCAL BRANDS