date:Jun 13, 2014
hen you look at the dinner day part, about 60% of those folks who dine in, 40% are takeout. So 30% of our guests are right in the wheelhouse of this initiative in terms of sitting down for dinner usually with their family. If we can get a 5% to 10% lift in average check by bringing some more attachment to desserts, to beer and wine, that has a significant long-term opportunity.