date:Jun 17, 2014
ve a Mums Own twist to evoke the homemade qualities.
The revamped Mums Own range will be supported by a multi-channel communications campaign, the first in over five years.
The campaign will be brought to life through digital advertising, couponing online and in store to drive trial and awareness and the new recipe cards will be available to download from the Heinz Baby website.
Additionally, Heinz Baby is a major sponsor of this years BritMums Live event.
Designed to drum up PR excitement a