date:Jun 17, 2014
round the range and recruit brand ambassadors to drive word of mouth, Heinz Baby will be asking for recipes from mums at the event, which could become NPD for 2015.
Joel Hughes, assistant brand manager of Heinz Infant Feeding: Mums Own Jars, said:
We know that mums dont always have time for scratch cooking, which is why we are so focussed on creating our Mums Own jars.
Each recipe is inspired by a mum, and were confident other little ones will be enjoying the new flavours soon.