date:Jun 19, 2014
y to be seen globally as a brand as big as Jack Daniels, Thierry Billot, head of brands at Paris-based Pernod, said in an interview at Jamesons new distillery in Midleton, just outside Cork. Growth in the US will represent a significant part of it -- were still far behind it there. We also need to open Asia.
Founded in 1780, the Pernod brand is more than 80 years older than its US rival, yet it has a way to go to even reach the same league. Jack Daniels sold 13.2 million 9-litre cases last year