date:Jun 19, 2014
, according to researcher International Wine Spirits Review (IWSR), while Jameson shipped 4.3 million. Still, the latter is growing faster, both in volume and value terms, and with Irish whiskey demand outpacing the growth of the international market for all spirits, Pernod sees a chance to start bridging the gap.
While theyve largely focused on the US and South Africa, its got huge untapped potential in other countries, Trevor Stirling, an analyst at Sanford C. Bernstein in London, said of Ja