date:Jun 19, 2014
meson.
Catching up will involve appealing to younger consumers on a wider international scale, according to Thierry Billot. It will also mean investment. Last year Jameson completed a 100-million plan to double the capacity of the Midleton distillery, and spent another 100 million on a site to mature the spirit.
Its got the potential to catch up, said Spiros Malandrakis, an analyst at researcher Euromonitor in London. Jack Daniels is dealing with lots of whiskey rivals at the moment, including