date:Jun 19, 2014
g salespeople, throwing parties to promote the brand, and entertaining drinkers with music festivals. The efforts to raise the brands profile are paying off, with Jameson being namedropped by pop stars including Lady Gaga and Rihanna, who urges listeners to 'let the Jameson sink in' in her hit song 'Cheers (Drink to That)'.
A smoother taste than most Scotch whiskies may give Jameson an edge when it comes to attracting female drinkers. The suggestion to serve it with ginger ale and a squeeze of