date:Jun 19, 2014
lime may appeal to both women and new customers in emerging markets, according to Melissa Earlam, a UBS AG analyst.
One thing that Jameson says it wont do is add flavours to its whiskey like Jack Daniels, which introduced a honey-tinged version in 2011. Thats led some analysts to question whether the Pernod brand can continue growing at the same pace as it has over the last few years. Nomura analyst Ian Shackleton still sees Jameson as a fabulous franchise. Its become a brand that transcends it