date:Jun 23, 2014
ng for our value products the good tier of our good, better, best program. The new design calls out to customers with attractive uplifting packaging and the response so far has been really terrific.
Mr. Ellis said Kroger has replaced the Kroger Value name with Heritage Farm for its fresh products.
The name better reflects the inherent quality of the brand, and we are already seeing positive acceptance from our customers, he said.
Elsewhere, Mr. Ellis said Kroger is implementing fundamental f