date:Jul 09, 2014
Heinz is set to grow the dry cup soup market with the launch of three of its iconic soup flavours.
Emulating the flavours of its Classic canned soup range, the new cup soup varieties will consist of Cream of Tomato, Cream of Chicken and Vegetable.
Aiming to attract families into the category by offering convenient lunch and snack options from a brand they already know, the Heinz Cup Soup range has been carefully developed to offer consumers great-tasting soups that have a thick consistency, as