date:Jul 25, 2012
San Michel were the most active companies in the country in terms of their use of the claim, he said.
Other active companies included Findus, with products such as its Lasagne Bolognese, and PepsiCos snack division, with products such as its Lays Saveur Moutarde Pickles crisps.
Not so evident in the US
Tom Vierhile, innovation insights director at Datamonitor, said the trend was not so evident in the US. Trans-fat reduction had been tackled in the region, he told FoodNavigator, but he believe