date:Jul 15, 2014
offee unit to merge with that of rival DE Master Blenders 1753, in order to form a new entity to be called Jacobs Douwe Egberts. The new venture including brands such as Jacobs, Senseo and Douwe Egberts.
In a statement the company said: Given the impact of the coffee transaction on our European operations, weve decided to create a predominantly stand-alone cheese and grocery category in Europe.
The move is aimed at achieving greater efficiency in managing all of its food brands, according to