date:Jul 17, 2014
million in 2010. There are currently 1,721 registered organic operators in Ireland and over 52,000 hectares of land is being used to produce organic food.
Research Highlights
Organic purchasing remains stable amongst core shoppers over the last 6 years and more people are buying into the category than before
The main organic consumer is female, urban-living and ABC social demographics
Top benefits organic purchasers associate with organic food include:
1. Free from chemicals and pesticides