date:Jul 17, 2014
fits of organic food amongst shoppers
The Bord Bia study identified the following top three factors that may encourage Irish consumer to buy more organic produce:
1. Price decrease
2. Increase the range
3. Increase the volume and variety of organic food produced in Ireland
Consumers fall into the following five consumer segments based on their attitude to organic:
a. Passionate 24%
b. Engaged 13%
c. Casual 20%
d. Accidental 23%
e. Rejectors 20%
The report examines the organic market primaril