date:Jul 21, 2014
Nestl SA (NESN) typically seeks to be first or second in all its businesses, yet isnt even close in the U.S. chocolate candy market, where the Swiss company is dwarfed by Mars Inc. and Hershey Co. When No. 3 Lindt Spruengli AG (LISN) completes its planned purchase of Russell Stover Candies Inc., Nestl will fall even deeper into fourth place.
Mars and Hershey together control 65 percent of U.S. chocolate sales, researcher Euromonitor estimates, versus 5.2 percent for Lindt and 4.8 percent for N