date:Jul 21, 2014
ts so saturated, Hollenstein said. Lindt has focused on the premium segment and invested in it for years. Nestl is way behind.
Nestl is handicapped because Hershey has the American rights to KitKat, the Swiss companys largest chocolate brand. Nestles main chocolate labels in the U.S., Butterfinger and Crunch, come in at 12th and 26th place among chocolate confectionery, according to Euromonitor. KitKat is No. 4, with 4.3 percent of the market.
Nestl could move upmarket with its Cailler label,