date:Jul 21, 2014
e minimal.
Intimate Frustration
Developing Cailler will be a long-term journey, Nestl Chief Executive Officer Paul Bulcke told investors in Boston last month. Premium chocolate is my small, intimate frustration, he said.
In the U.S. mass market, Nestl has tried to boost its standing with the introduction of Butterfinger Peanut Butter Cups. The product doubled Butterfingers market share during February after being featured in the Swiss companys first Super Bowl ad. Nestle is also trying to inc