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Kellogg cuts sales forecast as U.S. cereal sales fall
date:Aug 01, 2014
by the rising popularity of other breakfast items such as yogurt and frozen egg sandwiches.

Special K, the company's low-fat cereal brand, has been hit as consumers increasingly want a breakfast that is not only low-fat, but one that is also high on nutrition.

Kellogg, which spends $1.5 billion a year on brand building, will reposition itself with new advertising to focus on emphasizing the nutritional value of its cereals, Chief Executive John Bryant said on a conference call.

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07/03 19:37