date:Aug 04, 2014
ck from its stance on the issue to avoid a backlash against Ben Jerrys.
Unilever sees no problem between its opposition to the laws and Ben Jerrys support for them, Larsen said. Ben Jerrys position on labeling long predates its acquisition, she said, Unilever does not oppose GMO labeling in countries that require it.
Its fascinating to see how Unilever deals with these two big competing interests, said Paul Argenti, a professor of corporate communications at Dartmouths Tuck School of Busine