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Hovis Introduces Soft Granary Batch to Seed Sensations Range
date:Aug 04, 2014
n linseed, poppy seeds, granary malted wheat flakes, toasted wheat and toasted rye.

Richard McQuillan, marketing manager, Hovis Ltd, said:

At Hovis we have identified an opportunity for Soft Granary Batch to deliver 60% incremental sales to the growing Bread with Bits category which is currently worth 69m.

Shoppers are constantly looking for new ways to eat healthier and increasingly want to see interesting new bakery variants on shelf, particularly if they are backed by reliable quality from

07/03 19:15