date:Aug 05, 2014
in underlying internal operating profit was largely the result of lower sales, and investment in brand-building activities.
We have announced earnings per share for the second quarter that were broadly in-line with our expectations. While we saw growth in various areas of our business including Pringles and the international segments, the cereal category in developed markets remained challenging, says John Bryant, chairman and chief executive officer of Kellogg Company. Our Project K efficiency