date:Jul 27, 2012
e huge growth in e-commerce is seen across all city tiers as shoppers utilise the benefits that this channel offers such as cheaper prices, the convenience of delivery and access to brands that might not be available in their local stores,it said.
NPD efforts a must too
Yu said that manufacturers must also consciously cater to new consumer demands with new product development (NPD) as well as new categories and formats to fit industry trends.
Products must be relevant to Chinese consumer need