date:Jul 27, 2012
ing Halloween and Holiday seasons where consumers will see higher price points. Seasonal specific advertising in the second half of the year will be greater than last year.
Advertising and International
The Hershey chief added that input costs had been higher during the quarter, but this had been expected.
The company plans to up its expenditure on marketing. Advertising spending rose 10% on last year during Q2, and Hershey expects this growth to continue throughout the full financial year as