date:Aug 06, 2014
s sampling to drive trial.
Catherine Allen, Brand Manager, said:
Our Black Label range has been a hit with consumers looking for a flavoursome twist on traditional soup.
The launch of these exciting new flavours represents our ongoing commitment to growing the soup category through innovation and a significant investment from Heinz.
Heinzs Black Label range has driven over 40 per cent incremental volume to the category and 3m in sales value from August 2013.
Heinz currently has a 67 per cen