date:Aug 12, 2014
no surprise that China is such a huge market for bakery and cereals; however, the per capita consumption is still low and indicates room for further growth. According to the ompany, the average Chinese only has 92 bakery and cereals occasions per year which is far lower than in Europe. The average German, for example, has 731 bakery and cereals occasions a year. Canadean further found that the Chinese prefer cakes, pastries and sweet pies, instead of bread and bread rolls which are popular in E