date:Jul 28, 2012
bo has been investing in expansion strategies across the US with its acquired brand.
In April this year it expanded distribution of Sara Lee Breads to the Northeast markets in the US, to Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont. It also widened the existing distribution network of Sara Lee breads in the Mid-Atlantic region.
Grupo Bimbo has been positioning many of the current Sara Lee products as healthier choices, following the removal of artificial