date:Aug 18, 2014
the tear perforation.
The Heinz Squeeze Stir range was originally introduced in 2011 when Heinz recognised that there was a gap in the market for consumers looking for a convenient instant soup, who preferred the idea of instant soup made from pure and not a powder.
Heinz positioned Squeeze Stir as an addition to the wet ambient canned range, attracting new consumers to the category.
Sarah Davies, brand manager at Heinz, said:
The Heinz Squeeze Stir range is a unique product, which has su