date:Aug 20, 2014
n fortification trend is really a global mega-trend playing into the hands of the whey industry, Affertsholt says.
The report shows several clear product trends. For whey, the high-end protein products - WPC80, isolates and hydrolysates - are growing by double digit figures, whereas whey powder and other low-end products are stagnating. The nutritional sectors infant formula, sports nutrition, and clinical nutrition products are mainly responsible for the strong growth in the high-end protein i