date:Aug 21, 2014
Mast Jaegermeister UK, the supplier and distributer of Jgermeister in the UK, is launching a new initiative to change the way retailers think about the shot market in order to boost sales and drive growth within the category.
The convenience sector is becoming increasingly important when it comes to alcohol sales, with a drink before going out now the most important off trade occasion for 18-24 year olds- providing a massive opportunity for retailers.
However, whilst the category accounts for