date:Aug 22, 2014
ket in Russia.
The initiative, which applies to 50 per cent of Carlsbergs Russian volume, is one of a series of steps the Tuborg maker is taking to stabilize its business in Russia, where its facing food inflation and high taxes. Other measures the company is taking to bolster sales include introducing new products such as Seth Rileys Garage, an alcoholic lemon drink, and sponsoring a hockey league.
Carlsberg, which gets more than a third of selling volume from Russia, yesterday forecast a hi