date:Aug 25, 2014
p drive further innovation within the Ready-to-Heat category, which is currently worth 180 million.
The Tilda Steamed Basmati range is now worth over 37 million at RSP and has added more value to the category than any other brand.
Anna Beheshti, head of mainstream marketing at Tilda, said:
Tilda has a strong reputation for continuous innovation.
These new Wholegrain Basmati Quinoa products will appeal to consumers driven by wellbeing and those who are already buying wholegrain.
Although qu