date:Sep 07, 2014
omo team; we wanted to do something unexpected but not take consumers away from what they know and love, but would work more effectively in an on-the-go pack.
The different shape provides a point of difference to a very well-known and recognised cereal product. With Perfekt for... we wanted to 'challenge squareness, and defy the norm,' and it is felt that this is exactly what the new Perfekt for... Wheat Biscuits do, Hiles added.
Bokomo, known for providing own-label, branded manufacture and p