date:Sep 30, 2014
Tesco continues to lead the Irish grocery sector with a market share of 25.2%, despite a drop in sales year-on-year, according to the latest market share data from Kantar Worldpanel (12 weeks ending September 14).
Tesco shoppers are increasing the number of trips they make to its stores, the study found, although David Berry, commercial director at Kantar Worldpanel says, the challenge for Tesco lies in making sure its customers maintain their in-store spend, which has decreased by almost 2 on