date:Sep 30, 2014
average over the past year.
SuperValu remains close on the tail of Tesco with a 24.7% market share this quarter, and the retailer has attracted an extra 40,000 households through its doors this year, boosted by its own brand offering. Berry says that the trade-off is that reduced customer spend in store has meant a slight dip in sales for the retailer, compared with last year. On average, SuperValu customers have reduced their spending by 16 over the past 12 weeks by choosing more own-brand pro