date:Jan 27, 2015
eramic bottles with a swing top and packages them in a wooden crate that is stackable and fits 12 vinyl records.
He says companies are getting creative because beer is not just about the liquid, but also the experience.
If you have the best beer in the world and you put it in a terrible container, you are really not doing the beer justice, he says. The effort you put into the package is a usually a good indicator of how much effort went into making the beer.
As for Carlsbergs effort, thatll be