date:Jul 31, 2012
The confectionery giant posted a 7% sales rise last week for its second quarter (Q2) with profits up to $136m.
During Q2, Hershey launched a new chocolate brand Simple Pleasures in the US; a reduced calorie, indulgent product. This launch market the first brand launch since 2007. In January 2012 it also launched a Crunch N Chew version of its Jolly Rancher candy brand and last year Reeses Minis.
While expanding its portfolio forms part of its growth strategy, expanding geographical footprint