date:Jul 31, 2012
avour a little and often approach to their food shopping that helps them budget and spread the cost.
Figures in the report show that that 49% of shoppers are now doing their grocery shopping three or more times a week, compared to 39% in 2009.
Growth opportunity
This changing shopper behaviour will need to be reflected by food manufacturers if they are to make the most of the growth opportunity, according to Benjamin Punchard, packaging specialist at market research company Mintel
He said:W