date:Jul 31, 2012
ith consumers moving to 'little and often' there may be a drive to stocking more SKUs in convenience stores to better compete with larger grocery stores, putting pressure on space in these smaller outlets.
Reducing the number of items per case may offer one solution for more efficient shelf stocking but this could lead to stock outages which negatively impact sales.
With the UK officially in the grip of a double dip recession, smaller pack sizes providing lower price points for the consumer is