date:Jun 25, 2015
d 2014 and this trend is set to continue: By 2020, births will have declined by a further 7.6%. Consequently, the number of infants is shrinking, while the number of toddlers aged 1-3 is increasing. Sam Allen, analyst at Canadean, says: This change will have a significant effect on the market as a whole, with specialised and follow-on milks increasing their market share in the next couple of years. Moreover, milk suppliers are likely to focus on products for older children, and try to expand int