date:Aug 01, 2012
m served crisps in a tube package to a group of 98 US college students while they were watching video clips in class.
The team revealed that the students given crisps packaged with the segmentation cues ate 50% less than their peers who received no cues even though the students were unaware of why some of the chips were red.
Wansink said the crisp packs containing dyed crisps acted as subconscious stop signs that reduced the amount of food consumed.
He suggested edible serving-size markers,