date:Aug 12, 2015
likely to drink sports drinks
The Australian sports drink market is currently dominated by global giant Powerade, with even its closest competitor Gatorade 25% behind, said Andrew Price, General Manager, consumer Products, Roy Morgan Research.
While our data does not tell us whether sports drinks actually improve sporting performance, it does reveal that people who practice sport are much more likely than the average Australian to consume them. Some brands have an even stronger sporting conne