date:Sep 10, 2015
2014 (30%), propelled by Millennials and parents. Increased craft consumption is not only driven by its appeal to consumers turning away from regular carbonated soft drinks, but also from those looking for alternatives to alcoholic beverages. Nearly three in five (57%) consumers agree that craft sodas allow them to enjoy a unique type of non-alcoholic beverage, with two thirds (66%) of Millennials in agreement. Furthermore, half of craft soda drinkers (49%) are interested in craft sodas that pai