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‘Brand building not brand battling’: Beam CEO tells analysts why tequila makes him happy
date:Aug 03, 2012
ategory

During a later investor call to discuss Beams H1 results, analyst Ann Gurkin from Davenport asked Shattock what was driving the firms improved tequila sales in H1 2012.

The US and Mexico account for over 80% of tequila sales, and despite a downturn in 2009 the global category as a whole is showing solid mid-single digit volume growth, driven by premium categories.

And after sluggish growth over several quarters, Beams key tequila brand Sauza (pictured) grew net sales 6% in the year to

07/02 02:10