date:Aug 03, 2012
ilding rather than price battling.
Take Sauza its positioning around talking to women, the girls night inhas been extraordinary in terms of its reach. The innovation of Sauza Blue, its all helped bring that focus on brand rather than just trading.
That said, rising stars and power brands such as Skinnygirl, Jimm Beam and Makers Mark drove Beams strong top line growth in Q2, particularly in North America.
Skinnygirl was the pick of the rising star bunch, with net sales up 81% in the year to d