date:Aug 04, 2012
of stevia could help to promote its health-related attributes by reducing the sugar content.
Cowland also discussed stevia-based drinks launches since December 2008 (when it gained Food and Drug Administration food additive approval) and European Commission approval of the sweetener from December 2011.
Slow takeoff in EU?
Market moves had beensomewhat slowto occur since stevia was permitted in the EU, Cowland said. For instance, in France, the only stevia drinks remained Coca-Colas Fanta Sti